Fashion’s Newest Pivot – Fashion as an industry as seemed to be becoming more increasingly sustainable in recent years. I think that is partly due to the COVID crisis, more fashion houses and brands, in general, are taking more steps to pivot and develop new ways of doing things. They are considering what is new and now in fashion and I think that sustainability is one of them.
It is something that we hear over and over, a new brand is eco-friendly, and while it is not exactly a breaking news story, what is a bit more newsworthy is that the fashion world as a whole is making moves in the right direction. At last year’s SXSW, I attended a panel with representatives from Levis on how they make efforts to being ecofriendly and how it is a huge part of their mission.
Higher-end brands such as Stella McCartney, Vivienne Westwood, and Nanushka all have their feet dipped in the sustainability pool and have several notches under their belt when it comes to eco-friendly.
The Fashion industry is the second-largest consumer of water and is responsible for 8-10% of the world’s carbon emissions.
“Sustainability is not just about wearing an organic t-shirt, it has to be a way of life.” – Bandana Tewari
While I am all for this I still find it a bit tough to be completely sustainable but I think as long as you are being conscious and making a real effort that is what counts.
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*IMPORTANT* While I always want to provide outfit details, I was alerted by a reader that Nastygal does not release sufficient information on how they are sustainable. I have looked into this and discovered they are in fact correct. While it goes against the post above, I opted to keep up my outfit details from Nastygal ONLY because I personally buy clothes that have longevity and will be used multiple times. I also plan to pass down my clothing collection to my children one day. This does not mean that I will not be shopping at Nastygal, but it does mean I will be more careful in choosing what I buy and how often I buy. I also think that if others did the same and prompted the site to move toward more sustainable standards that we could accomplish something even greater.